This campaign was conducted in January 2010.
Wake Up India Foundation conducted Jharkhand’s first-ever Free Hugs campaign in Ranchi. This unique initiative aimed to spread love, kindness, and the spirit of universal brotherhood through a simple yet powerful gesture—a hug.
What is the Free Hugs Campaign?


The Free Hugs campaign is a global movement that encourages people to break social barriers and express warmth and empathy through hugs. Volunteers holding signs with “Free Hugs” welcomed strangers to share a moment of human connection, emphasizing the importance of love and acceptance in society.
Held at key public locations in Ranchi, the campaign sought to create a ripple effect of positivity. In a world often divided by differences, this initiative encouraged people to embrace unity over division. Passersby hesitated at first but soon joined in, experiencing the profound emotional impact of a simple hug.
Public Response and Engagement











The response was overwhelmingly positive. Many individuals—students, professionals, and elderly citizens—participated, expressing joy and gratitude for the initiative. Some were moved to tears, sharing stories of loneliness and the immense comfort a single hug brought them.
The Free Hugs campaign reinforced the idea that small acts of kindness can create significant social change. In an era dominated by digital interactions, this event served as a reminder of the irreplaceable power of human touch and emotional connection.
Wake Up India Foundation’s Commitment to Social Change
Wake Up India Foundation has been at the forefront of innovative social initiatives, from raising awareness about acid attacks to promoting empathy and kindness. The Free Hugs campaign is another step towards building a more compassionate and inclusive society.
By encouraging genuine human interactions, Wake Up India Foundation continues to drive meaningful change, one hug at a time.